Modi can take media to the water but…


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11 Apr 2013

 
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Modi can take media to the water but...

I received a call from a friend who works at a prominent TV news channel last evening. They were looking for some ‘Internet Hindus’ for their panel discussion on whether Twitter will decide the fate of the coming general election.

What? Seriously!

Twitter is a medium, a way of communicating. Asking if it will affect the course of an election is like asking if telephones will affect the course of an election, or if envelopes will. I am sure Marshall McLuhan meant well when he said the medium is the message, but this is ridiculous.

There seems to be a tendency among those in our ‘national’ TV studios to mistake media like Twitter and Facebook for the message. It is what is being said on Twitter that matters, not Twitter itself.

And it is not as if we are short of issues in the run-up to the general election. Gujarat Chief Minister Narendra Modi raised the extremely relevant matter of decentralisation and federalism. But even he can only do so much.

As the saying goes, one can take the horse to the water, but one can’t make it drink.

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  • Bapty.s

    Mr. MOHANTY. WELL SAID. IT’S. MOST UNFORTUNATELY. THE. PREPREPARED MIND SET. AND WE ALL KNOW WHY. THE RISE. OF. SHRI. MODIJI. TO SUCH HEIGHTS. ,AND HIS PERFORMANCE AND DELIVERY. ,WAS FAR TOO MUCH. FOR. THE. TOTALLY ONE SIDED. MEDIA, TV ETC ETC. WHATEVER. WAS. THROWN AT HIM. CAME BACK. WITH. DOUBLE SPEED. AND MOMENTUM WITH GREATER MASS.

    TILL NOW. NOT A SINGLE. MEDIA OR TV PERSONALTY THROWING HATE AT. MODIJI. HAVE. GIVEN. EVEN. A SINGLE EXPLANATION. AS TO WHY. SUCH. HATE AND CONCERTED EFFORT. AGAINST ONE HUMAN BEING, THIS HAS NEVER HAPPENED IN INDIA IN 65. Yrs.

    THE. ONLY LOGIC. IS. HE IS THE RAREST OF RARE. POLITICAL LEADER. WITH. ZERO CORRUPTION AND TOTAL PERFORMANCE. THIS. GIVES. ALL THE GUILTY. SHIVERS. IN THEIR SPINE. SO. MEANINGLESS. POINTS OS. ANTI MUSLIM, COMMUNAL. ETC ETC. IS BEING PLAYED.WHEN THAT’S OVER, GUJ. RIOTS.

    NOW. MODIJIS ACCEPTABILITY. ACROSS. THE BOARD AMONGST ALL CROSS SECTION OF SOCIETY. , OF. MANY RELIGIONS. AND GENDERS. AND. AGE GROUPS. SHOCK THEM. TO THE HILT, BUT. MEDIA PERSONNEL. ,TOP TO BOTTOM. HAVE TO EARN THEIR. ROTI. FROM THEIR MASTERS. LITTLE DO THEY REALISE. THEIR CRDIBILITY. IS GOING DOWN THE DRAIN. BY THE DAY. .

    YOUNG INDIA. AND WOMEN OF INDIA. HAVE WOKEN UP AND REALISED THE TRUTH. THANK YOU.

    • Peach

      so many of our educated populace is least bothered about the current affairs. Only thing that interests them is malls, movies, partying, hanging out. As long as these people are indifferent and polling percentage is low, corrupt people and parties keep coming back to power using minority votes and illiterate votes. General elections 2014 will decide whether India will be doomed or not for the next decade.





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